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2 posts categorized "Yahoo Connected TV"

Yahoo! Demos the Future of Television at CES 2011, With Leading TV Networks and Advertisers at CES

January 16, 2011 3:01 AM in Yahoo Connected TV  | 0 comments  | 0 TrackBack

During CES 2011, Yahoo! was showcasing its Yahoo Connected TV with a focus on what it calls broadcast interactivity, which brings Internet-enhanced television to millions of consumers across the world’s most popular TV brands.

As shown in the demo above, this new feature is slated to launch with select national broadcast and cable TV leaders and top brand advertisers.  With increasing bandwidth demands requiring a wired home network, the G.hn standard will help facilitate quality of service and offer ubiquity through power line as a way for helping connected devices connect.

Yahoo! is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011, and was showcasing examples of the broadcast interactivity feature during CES. Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo! to deliver interactivity with their TV advertising.

With broadcast interactivity, TV programmers will be able to create TV apps that let viewers vote for a reality-TV participant, get more information about characters, or make e-commerce purchases while waching a show. For brand advertisers, broadcast interactivity will let them connect in real time with TV viewers during commercials or other branded entertainment experiences. Examples of broadcast interactivity could include:

The Everywire Conversation with Ernie Block, Sony / Bravia

January 21, 2009 4:01 PM in Yahoo Connected TV  | 0 comments  | 0 TrackBack

Here's my interview with Ernie Block, showcasing the new Sony Bravia TVs.  Ernie talks about Bravia Internet Video, the new Yahoo Widgets, DLNA and wired home networking.

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