2 posts categorized "Yahoo Connected TV"
January 16, 2011 3:01 AM in Yahoo Connected TV | 0 comments | 0 TrackBack
During CES 2011, Yahoo! was showcasing its Yahoo Connected TV with a focus on what it calls broadcast interactivity, which brings Internet-enhanced television to millions of consumers across the world’s most popular TV brands.
As shown in the demo above, this new feature is slated to launch with select national broadcast and cable TV leaders and top brand advertisers. With increasing bandwidth demands requiring a wired home network, the G.hn standard will help facilitate quality of service and offer ubiquity through power line as a way for helping connected devices connect.
Yahoo! is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011, and was showcasing examples of the broadcast interactivity feature during CES. Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo! to deliver interactivity with their TV advertising.
- CBS — Viewers of “Hawaii Five-O” could view fun facts about the show and learn more about the actors, characters, and setting by using their remote controls.
- ABC — Viewers of an ABC primetime show could access actor information and view photos and videos during certain scenes right from their TVs while watching the show.
- Showtime — “Showtime Boxing” fans could access detailed fight information including photos and videos, test their knowledge of the boxers, and vote for the boxer they think will win the match.
- HSN — Viewers watching HSN could directly purchase an item highlighted on the live show and take advantage of specials of the day, using their remote controls.
- Ford — TV viewers watching a Lincoln commercial could find local dealers, customize their dream cars, view Lincoln luxury lifestyle videos, and more.
- Mattel — Viewers of a Barbie® TV commercial could take Barbie polls, play Barbie dress-up games, view Barbie documentary videos, and more.